FOR IMMEDIATE RELEASE
|CONTACT:||Buel C. Young||MVA Media Relations|
MVA KICKS-OFF MOTORCYCLE SAFETY AWARENESS MONTH WITH LAUNCH OF 2012 MOTORCYCLE SAFETY CAMPAIGN
Save a Life. Look Twice for Motorcycles.
GLEN BURNIE, MD (May 7, 2012) -- The Maryland Motor Vehicle Administration (MVA), the Maryland Highway Safety Office (MHSO) and its partners in the motorcycle community today announce the kick-off of the 2012 Motorcycle Safety Awareness campaign, SAVE A LIFE. LOOK TWICE FOR MOTORCYLES. The campaign will remind drivers to "look twice" and share the road with motorcycle riders.
During the month of May, Motorcycle Safety Awareness month, and throughout the summer riding season the campaign will use billboards, highway message signs, web advertisements, web content, banners at MVA branch offices and motorcycle dealerships, and motorist-awareness yard signs throughout the state to raise awareness and reduce crashes. Each year in Maryland, more than 60 motorcyclists are killed in traffic crashes. On average, another 1,700 riders and passengers are injured each year. In 2011, 66 people died in motorcycle crashes in Maryland.
The campaign will also use the outside envelope of every MVA registration renewal packet mailed to Maryland residents to remind everyone that you can save a life by looking twice for motorcycles.
"The ultimate goal is to save lives by reducing crashes to keep motorcyclists safe in Maryland" said MVA Administrator John Kuo. "It’s a very simple message, everyone can look twice. It is easy to do and more importantly, it just might SAVE A LIFE!"
Kuo launched Maryland's Motorcycle Safety Month at an event at MVA headquarters in Glen Burnie with a memorial motorcycle procession to remember the 66 fallen riders of 2011.
Joining Kuo was WTOP reporter/web blogger and motorcycle enthusiast David Burd who stepped up as a rider to say, "riding a motorcycle requires responsibility. Riding a motorcycle can be fun - just know the facts, get the training, and always keep your eyes open."
Also in attendance were Carrie and Jamie Schultz, daughters of the late Marty Schultz, who was killed in 2006 by a driver who pulled out from a stop sign directly into the path of his motorcycle. Marty was the state director of ABATE of Maryland, Inc., the largest motorcycle rights organization in Maryland and a member of the Maryland Motorcycle Safety Task Force. Their story is similar to those of too many families who have lost someone they love to a moment of inattention.
For more information about motorcycle safety, riding, and training visit www.marylandrider.org.